Our story
the brand
Priscila Torres, a brand of women's bags and accessories named after the designer herself, was created in 2012 aimed at retailers and is now opening its online store to serve women who love fashion and value quality. The designer was born in Belo Horizonte and raised in her mother's factory. She graduated in Fashion with a postgraduate degree in Footwear in Italy and pursued a career designing and developing products for prominent brands in the South of Brazil and in Rio de Janeiro, where she maintains her studio creating unique, timeless and exclusive models, also produced in Rio de Janeiro. This way, she can closely monitor the entire manufacturing process, guaranteeing her customers the seal required by the brand.
Creation process
After market research and definition of the persona, the creative process of the brand and its products begins. For the launch, several studies, analyses, tests and a lot of focus are necessary to achieve the desired result, considering the visual, technical and commercial aspects. First, all the materials and colors are selected and suppliers are sought who make all the difference in the work. Next, the models are the purest identity of the brand. Sketches, cutouts, more research, drawings and more drawings bring out the creativity. The developments, models, pilot pieces, details and tests are controlled respecting the design and quality of the products according to the designer's proposal.
Processo de criação
Após pesquisa de mercado e definição de persona, inicia-se o processo criativo da marca e seus produtos. Para o lançamento, são necessárias várias pesquisas, análises, testes e muito foco para alcançar o resultado desejado, considerando os aspectos visuais, técnicos e comerciais. Primeiro faz a seleção de todos os materiais e cores, e a busca de fornecedores que fazem toda diferença no trabalho. Seguindo, parte para a etapa dos modelos que são a mais pura identidade da marca. Rascunhos, recortes, mais pesquisas, desenhos e mais desenhos aflorando a criatividade. Os desenvolvimentos, modelagens, peças-piloto, detalhes e os testes são controlados respeitando o design e a qualidade dos produtos de acordo com a proposta da estilista.
